15 MCQ on Social Marketing with answers

1. What is the primary goal of social marketing?

a) Profit generation
b) Behavior change for social good
c) Market expansion
d) Product promotion

Answer: b) Behavior change for social good

2. Which of the following is a key element in social marketing campaigns?

a) Maximizing shareholder value
b) Focusing solely on profits
c) Targeting specific social issues
d) Ignoring consumer preferences

Answer: c) Targeting specific social issues

3. What distinguishes social marketing from traditional marketing?

a) Focus on profitability
b) Exclusively online presence
c) Emphasis on social issues and behavior change
d) Celebrity endorsements

Answer: c) Emphasis on social issues and behavior change

4. In social marketing, what does the term 'segmentation' refer to?

a) Dividing the market based on income
b) Identifying and targeting specific audience groups
c) Ignoring the diversity of the audience
d) Focusing on a broad audience

Answer: b) Identifying and targeting specific audience groups

5. What is the role of research in social marketing campaigns?

a) Irrelevant to the success of the campaign
b) Providing insights into the target audience and their behaviors
c) Wasting resources
d) Hindering creativity in campaigns

Answer: b) Providing insights into the target audience and their behaviors

6. Which social marketing concept involves making the desired behavior easy and accessible for the audience?

a) Promotion
b) Accessibility
c) Exchange
d) Ease of adoption

Answer: c) Exchange

7. What is the 'call to action' in social marketing?

a) Encouraging inaction
b) Prompting the audience to take a specific action
c) Ignoring the audience's response
d) A passive approach to communication

Answer: b) Prompting the audience to take a specific action

8. Which social marketing principle involves providing tangible benefits to the audience for adopting the desired behavior?

a) Exchange
b) Accessibility
c) Promotion
d) Segmentation

Answer: a) Exchange

9. What is the significance of the '4 Ps' in social marketing?

a) Traditional marketing principles not applicable to social marketing
b) Price, Product, Promotion, and Place – elements of the marketing mix
c) A framework for profit-driven marketing only
d) A concept irrelevant to social issues

Answer: b) Price, Product, Promotion, and Place – elements of the marketing mix

10. How can social marketing campaigns leverage social media platforms?

a) Ignore social media as it is not effective
b) Utilize platforms to engage and spread messages
c) Limit communication to traditional channels
d) Focus solely on print and broadcast media

Answer: b) Utilize platforms to engage and spread messages

11. What is the primary focus of a 'social marketing audit'?

a) Assessing financial performance
b) Evaluating social impact and effectiveness
c) Ignoring the need for evaluation
d) Measuring profit margins

Answer: b) Evaluating social impact and effectiveness

12. Which ethical principle in social marketing emphasizes transparency and honesty in communication?

a) Privacy
b) Honesty
c) Autonomy
d) Justice

Answer: b) Honesty

13. What is 'behavioral economics' in the context of social marketing?

a) Ignoring economic factors in behavior change
b) A focus on profit-driven motives
c) Integrating economic principles to understand and influence behavior
d) Relying solely on emotional appeals

Answer: c) Integrating economic principles to understand and influence behavior

14. What is the role of storytelling in social marketing campaigns?

a) Irrelevant to campaign success
b) Engaging audiences and conveying messages through narratives
c) Wasting resources
d) Ignoring the power of narratives

Answer: b) Engaging audiences and conveying messages through narratives

15. What does 'social marketing evaluation' involve?

a) Ignoring the need for assessment
b) Measuring financial profitability only
c) Assessing the impact and effectiveness of social campaigns
d) Focusing on audience segmentation only

Answer: c) Assessing the impact and effectiveness of social campaigns