MCQ on Social Marketing

1. What is social marketing? A) The application of marketing principles to sell products or services for profit. B) The application of marketing principles to influence behavior change in society and promote social good. C) The application of social media in marketing campaigns. D) The application of advertising in social welfare programs.

Answer: B

2. What is the primary objective of social marketing? A) To sell products or services for profit. B) To change behavior and improve social welfare. C) To promote social media platforms. D) To raise awareness about societal issues.

Answer: B

3. What are the steps involved in the process of social marketing? A) Target audience identification, product development, implementation, and evaluation. B) Research, messaging, implementation, and evaluation. C) Target audience identification, research, strategy development, implementation, and evaluation. D) Advertising, sales promotion, personal selling, and public relations.

Answer: C

4. What are some models of social marketing? A) Health Belief Model, Social Media Model, and Diffusion of Innovation Model. B) Social Cognitive Theory, Transtheoretical Model, and Social Marketing Mix Model. C) Advertising Model, Public Relations Model, and Sales Promotion Model. D) Product, Price, Place, and Promotion Model.

Answer: B

5. What are some challenges and limitations of social marketing? A) Complexity of behavior change, resource constraints, resistance to change, and measuring impact. B) Lack of creativity, targeting the wrong audience, lack of evaluation, and lack of ethical considerations. C) Misleading messaging, lack of communication, and lack of awareness. D) High costs, lack of government support, and inability to reach specific audiences.

Answer: A